User intent Articles — Atticus Li

Atticus Li

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User intent

Articles exploring user intent through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

on-site search Mar 28, 2026 7 min read

Search Bar Psychology: Why On-Site Search Users Convert 2-3x Higher

Investigate why on-site search users convert at dramatically higher rates, exploring intent signaling, cognitive fluency, and the self-selection effects that make search behavior a powerful conversion predictor.

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Search Bar Psychology: Why On-Site Search Users Convert 2-3x Higher

homepage optimization Mar 28, 2026 7 min read

The Homepage Dilemma: Hub, Funnel, or Story? Three Architectures Compared

Comparing hub, funnel, and narrative homepage architectures reveals that the optimal design depends on visitor intent distribution, brand awareness, and the cognitive load each structure imposes on different audience segments.

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The Homepage Dilemma: Hub, Funnel, or Story? Three Architectures Compared

The PRISM Method → CRO Services → Case Studies →