Scroll depth Articles — Atticus Li

Atticus Li

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Scroll depth

Articles exploring scroll depth through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

landing pages Mar 28, 2026 9 min read

Above the Fold Is Dead: The Scroll Depth Data That Changes Everything

Scroll depth analytics reveal that the old above-the-fold rule no longer applies. Learn why visitor behavior has fundamentally shifted and how to structure landing pages for how people actually scroll today.

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Above the Fold Is Dead: The Scroll Depth Data That Changes Everything

bounce rate Mar 28, 2026 9 min read

Why Your Bounce Rate Is Meaningless (And What to Measure Instead)

The engagement metrics that actually predict conversion: scroll depth, interaction rate, and qualified sessions. Why bounce rate tells you almost nothing useful and what to replace it with.

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Why Your Bounce Rate Is Meaningless (And What to Measure Instead)

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