Experiment failure Articles — Atticus Li

Atticus Li

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Experiment failure

Articles exploring experiment failure through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

pricing page Mar 31, 2026 18 min read

Why Your Pricing Page A/B Test Failed: Lessons from 13 Pricing Experiments

We ran 13 pricing page A/B tests with a 15% win rate. Here are the counterintuitive lessons about why pricing psychology fails in practice.

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social proof Mar 31, 2026 14 min read

The Social Proof Experiment That Failed: Why Evidence Beats Intuition

We ran 3 social proof A/B tests and got 0 winners. Here is why the most recommended conversion tactic failed and what actually works instead.

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