first session Mar 28, 2026 9 min read
The First Session Drop-Off: What Happens in the First 5 Minutes That Determines Everything
The majority of users who will ever churn do so within minutes of their first session. This article examines the behavioral science behind first-session abandonment, from cognitive overload to expectation mismatches, and provides a framework for diagnosing and addressing the critical moments that determine long-term retention.
Read Article
→