Decision science Articles — Atticus Li

Atticus Li

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Decision science

Articles exploring decision science through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

category pages Mar 28, 2026 8 min read

Category Page Architecture: Grid vs. List and the Decision Science Behind It

Analyze the cognitive trade-offs between grid and list layouts on category pages, examining how visual processing modes, comparison behavior, and product type interact with layout decisions.

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Category Page Architecture: Grid vs. List and the Decision Science Behind It

product recommendations Mar 28, 2026 6 min read

Product Recommendations: When Algorithms Beat Curation (And When They Don't)

Explore the decision science behind product recommendation systems, examining when algorithmic personalization outperforms human curation and when the automation paradox reverses the equation.

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Product Recommendations: When Algorithms Beat Curation (And When They Don't)

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