Experimentation Led
Revenue Driven Growth Leader
I build enterprise-grade experimentation systems for startups and Fortune 500 companies. Driving $30M+ in verified revenue impact through CRO, behavioral science, and rigorous experimentation.
What I’ve Built
[01 Expertise]
The Systems I Build, Stress-Test, and Lead
[02 Features]
Activation & Onboarding Optimization
Controlled experimentation across mobile and web onboarding, pricing, and in-app conversion paths.
First Measurable Lift
From baseline instrumentation to statistically valid experiment readout.
$30M+ Verified Revenue Impact +
$14M Cost Saved
Through activation optimization, personalization, and controlled experimentation.
+5%
+5%
Experiment Win Rates
Statistically valid outcomes across regulated and high-traffic experimentation programs (2024).
Enterprise Grade Experimentation Infrastructure
Bayesian testing, personalization, and attribution systems across web, in-app, and CRM.
150+ Controlled Experiments
7M+ Customers Influenced
5 Enterprise Brands Scaled
[03 Workflow]
No guesswork, just a clear path from ideas → results.
[04 About]
Growth is not creative guesswork. It’s a system.
80+
80+
enterprise experiments
5+
5+
Years of Experience
$20M+
$20M+
Verified Extra Revenue
Enterprise Experimentation & Revenue Systems
8+ years leading controlled experimentation across Fortune 500 and high-growth SaaS. Delivered $30M+ revenue impact and $14M+ in cost savings in 2024.
I design systems that work where theory breaks — in real funnels, with real constraints, under real pressure.
Awards and Recognition
My work has been recognized by some of the industry’s top platforms
CXL Institute in Conversion Rate Optimization
Certified
2020
Fortune 150 Energy Company
Enterprise Experiment Lead
2023 - Present
Silicon Valley Bank
Marketing Growth & Analytics Lead
2021 - 2023
Operational Efficiency
$44M+ Revenue Impact
2024
[05 Testimonials]
What Leaders Say:
[06 FAQ]
Your Questions? Answered here
How long does a typical project take?
Most focused audits and strategy projects take 2–4 weeks. Ongoing experimentation and advisory engagements run on a monthly cadence so results can compound over time. Timelines depend on data access, traffic volume, and implementation speed.
What if I don’t know exactly what I need?
That’s normal. Most teams don’t need “services”—they need clarity. We start with a diagnostic to identify where growth is leaking, then design a focused plan around your highest-impact opportunities.
Can I request just one service?
Yes. You can engage for a single audit, pricing test, funnel optimization, or analytics review without committing to a long-term retainer. Many clients start with a one-off project and expand from there.
How do payments work?
Projects are typically flat-fee, scoped in advance. Ongoing work is billed monthly. Payment is collected upfront before work begins. Custom enterprise engagements follow standard procurement if required.
What if I need changes after a project ends?
You’re never locked in. You can request follow-up iterations, new experiments, or advisory support as needed. Many teams keep me on monthly for continuous optimization.
Who is this not a good fit for?
This is not a fit for early-stage projects without traffic, teams looking only for design work, or anyone optimizing for vanity metrics instead of revenue.
