Experimentation Led
Revenue Driven Growth Leader
99+ Experiments
99+ Experiments
Across energy, fintech, and SaaS
99+ Experiments
99+ Experiments
Across energy, fintech, and SaaS
$20+ Million
$20+ Million
Millions verified revenue (2024)
$20+ Million
$20+ Million
Millions verified revenue (2024)
4+ Million
4+ Million
Users Influenced
4+ Million
4+ Million
Users Influenced
I build enterprise-grade experimentation systems for startups and Fortune 500 companies. Driving $30M+ in verified revenue impact through CRO, behavioral science, and rigorous experimentation.
What I’ve Built
[01 Expertise]
The Systems I Build, Stress-Test, and Lead
From friction to flow — reducing decision fatigue and increasing buyer momentum
Conversion Rate Optimization Experimentation System
From friction to flow — reducing decision fatigue and increasing buyer momentum
Conversion Rate Optimization Experimentation System
From friction to flow — reducing decision fatigue and increasing buyer momentum
Conversion Rate Optimization Experimentation System
A full-stack system for designing, prioritizing, and institutionalizing A/B testing Works best for: Seed–Series B teams ready to stop guessing and start learning at speed
Experimentation Infrastructure & AI Personalization
A full-stack system for designing, prioritizing, and institutionalizing A/B testing Works best for: Seed–Series B teams ready to stop guessing and start learning at speed
Experimentation Infrastructure & AI Personalization
A full-stack system for designing, prioritizing, and institutionalizing A/B testing Works best for: Seed–Series B teams ready to stop guessing and start learning at speed
Experimentation Infrastructure & AI Personalization
Move from gut-based storytelling to real behavior-based measurement Works best for: Teams struggling to align around CAC, LTV, channel performance, or journey mapping
Marketing Analytics & Attribution with Behavioral Insight Engine
Move from gut-based storytelling to real behavior-based measurement Works best for: Teams struggling to align around CAC, LTV, channel performance, or journey mapping
Marketing Analytics & Attribution with Behavioral Insight Engine
Move from gut-based storytelling to real behavior-based measurement Works best for: Teams struggling to align around CAC, LTV, channel performance, or journey mapping
Marketing Analytics & Attribution with Behavioral Insight Engine
High-leverage frameworks for founders and execs making hard bets under uncertainty Works best for: Non-linear growth stages, new business models, multi-channel pressure
Strategic Growth Strategy for Founders & Exec Teams
High-leverage frameworks for founders and execs making hard bets under uncertainty Works best for: Non-linear growth stages, new business models, multi-channel pressure
Strategic Growth Strategy for Founders & Exec Teams
High-leverage frameworks for founders and execs making hard bets under uncertainty Works best for: Non-linear growth stages, new business models, multi-channel pressure
Strategic Growth Strategy for Founders & Exec Teams
[02 Features]
You’ll get more than just great design - you’ll get results.
You’ll get more than just great design - you’ll get results.
You’ll get more than just great design - you’ll get results.
Activation & Onboarding Optimization
Controlled experimentation across mobile and web onboarding, pricing, and in-app conversion paths.
First Measurable Lift
4 weeks
4 weeks
4 weeks
From baseline instrumentation to statistically valid experiment readout.
$30M+ Verified Revenue Impact +
$14M Cost Saved
Through activation optimization, personalization, and controlled experimentation.
+5%
+5%
Experiment Win Rates
Statistically valid outcomes across regulated and high-traffic experimentation programs (2024).
+5%
+5%
Experiment Win Rates
Statistically valid outcomes across regulated and high-traffic experimentation programs (2024).
+5%
+5%
Experiment Win Rates
Statistically valid outcomes across regulated and high-traffic experimentation programs (2024).
Enterprise Grade Experimentation Infrastructure
Bayesian testing, personalization, and attribution systems across web, in-app, and CRM.
150+ Controlled Experiments
7M+ Customers Influenced
5 Enterprise Brands Scaled
[03 Workflow]
No guesswork, just a clear path from ideas → results.
01
Audit
Data, funnel, and behavioral diagnostics. No guessing.
01
Audit
Data, funnel, and behavioral diagnostics. No guessing.
01
Audit
Data, funnel, and behavioral diagnostics. No guessing.
02
Hypothesis Design
Statistically testable growth hypotheses, not opinions.
02
Hypothesis Design
Statistically testable growth hypotheses, not opinions.
02
Hypothesis Design
Statistically testable growth hypotheses, not opinions.
03
Experimentation
Live testing with enterprise governance and guardrails.
03
Experimentation
Live testing with enterprise governance and guardrails.
03
Experimentation
Live testing with enterprise governance and guardrails.
04
Scale
Winners get automated. Losers get buried.
04
Scale
Winners get automated. Losers get buried.
04
Scale
Winners get automated. Losers get buried.
[04 About]
Growth is not creative guesswork. It’s a system.
80+
80+
enterprise experiments
5+
5+
Years of Experience
$20M+
$20M+
Verified Extra Revenue
Enterprise Experimentation & Revenue Systems
8+ years leading controlled experimentation across Fortune 500 and high-growth SaaS. Delivered $30M+ revenue impact and $14M+ in cost savings in 2024.
I design systems that work where theory breaks — in real funnels, with real constraints, under real pressure.
Awards and Recognition
My work has been recognized by some of the industry’s top platforms
My work has been recognized by some of the industry’s top platforms
CXL Institute in Conversion Rate Optimization
Certified
2020
CXL Institute in Conversion Rate Optimization
Certified
2020
Fortune 150 Energy Company
Enterprise Experiment Lead
2023 - Present
Fortune 150 Energy Company
Enterprise Experiment Lead
2023 - Present
Silicon Valley Bank
Marketing Growth & Analytics Lead
2021 - 2023
Silicon Valley Bank
Marketing Growth & Analytics Lead
2021 - 2023
Operational Efficiency
$44M+ Revenue Impact
2024
Operational Efficiency
$44M+ Revenue Impact
2024
[05 Testimonials]
What Leaders Say:
Blake Park
Marketing Executive, SVB
“Atticus Li stands out as one of the very best analysts I’ve worked with. He’s top-notch, relentlessly curious, and committed to data integrity. His ability to bridge analysis and implementation delivers measurable results.”
Chad Williams
Senior Content Strategist, SVB
“Atticus’s standout quality is his ability to work with stakeholders from executives to technical teams while delivering clear, actionable insights. He excels in A/B testing, funnel analysis, and conversion optimization, leading to significant improvements in performance metrics.”
Julian Morris
Enterprise SEO & Digital Marketing Leader
“Atticus combines technical expertise, analytical mindset, and strategic thinking to deliver exceptional results. His skills in building automated dashboards, mapping end-to-end funnels, and cleaning data make him a valuable asset to any organization.”
Aiko Yeh
Marketing Manager (SVB)
“Atticus is sharp, data-driven, and easy to work with. He consistently turned analysis into business decisions.”
Blake Park
Marketing Executive, SVB
“Atticus Li stands out as one of the very best analysts I’ve worked with. He’s top-notch, relentlessly curious, and committed to data integrity. His ability to bridge analysis and implementation delivers measurable results.”
Chad Williams
Senior Content Strategist, SVB
“Atticus’s standout quality is his ability to work with stakeholders from executives to technical teams while delivering clear, actionable insights. He excels in A/B testing, funnel analysis, and conversion optimization, leading to significant improvements in performance metrics.”
Julian Morris
Enterprise SEO & Digital Marketing Leader
“Atticus combines technical expertise, analytical mindset, and strategic thinking to deliver exceptional results. His skills in building automated dashboards, mapping end-to-end funnels, and cleaning data make him a valuable asset to any organization.”
Aiko Yeh
Marketing Manager (SVB)
“Atticus is sharp, data-driven, and easy to work with. He consistently turned analysis into business decisions.”
Blake Park
Marketing Executive, SVB
“Atticus Li stands out as one of the very best analysts I’ve worked with. He’s top-notch, relentlessly curious, and committed to data integrity. His ability to bridge analysis and implementation delivers measurable results.”
Chad Williams
Senior Content Strategist, SVB
“Atticus’s standout quality is his ability to work with stakeholders from executives to technical teams while delivering clear, actionable insights. He excels in A/B testing, funnel analysis, and conversion optimization, leading to significant improvements in performance metrics.”
Julian Morris
Enterprise SEO & Digital Marketing Leader
“Atticus combines technical expertise, analytical mindset, and strategic thinking to deliver exceptional results. His skills in building automated dashboards, mapping end-to-end funnels, and cleaning data make him a valuable asset to any organization.”
Aiko Yeh
Marketing Manager (SVB)
“Atticus is sharp, data-driven, and easy to work with. He consistently turned analysis into business decisions.”
Blake Park
Marketing Executive, SVB
“Atticus Li stands out as one of the very best analysts I’ve worked with. He’s top-notch, relentlessly curious, and committed to data integrity. His ability to bridge analysis and implementation delivers measurable results.”
Chad Williams
Senior Content Strategist, SVB
“Atticus’s standout quality is his ability to work with stakeholders from executives to technical teams while delivering clear, actionable insights. He excels in A/B testing, funnel analysis, and conversion optimization, leading to significant improvements in performance metrics.”
Julian Morris
Enterprise SEO & Digital Marketing Leader
“Atticus combines technical expertise, analytical mindset, and strategic thinking to deliver exceptional results. His skills in building automated dashboards, mapping end-to-end funnels, and cleaning data make him a valuable asset to any organization.”
Aiko Yeh
Marketing Manager (SVB)
“Atticus is sharp, data-driven, and easy to work with. He consistently turned analysis into business decisions.”
Blake Park
Marketing Executive, SVB
“Atticus Li stands out as one of the very best analysts I’ve worked with. He’s top-notch, relentlessly curious, and committed to data integrity. His ability to bridge analysis and implementation delivers measurable results.”
Chad Williams
Senior Content Strategist, SVB
“Atticus’s standout quality is his ability to work with stakeholders from executives to technical teams while delivering clear, actionable insights. He excels in A/B testing, funnel analysis, and conversion optimization, leading to significant improvements in performance metrics.”
Julian Morris
Enterprise SEO & Digital Marketing Leader
“Atticus combines technical expertise, analytical mindset, and strategic thinking to deliver exceptional results. His skills in building automated dashboards, mapping end-to-end funnels, and cleaning data make him a valuable asset to any organization.”
Aiko Yeh
Marketing Manager (SVB)
“Atticus is sharp, data-driven, and easy to work with. He consistently turned analysis into business decisions.”
[06 FAQ]
Your Questions? Answered here
How long does a typical project take?
Most focused audits and strategy projects take 2–4 weeks. Ongoing experimentation and advisory engagements run on a monthly cadence so results can compound over time. Timelines depend on data access, traffic volume, and implementation speed.
What if I don’t know exactly what I need?
That’s normal. Most teams don’t need “services”—they need clarity. We start with a diagnostic to identify where growth is leaking, then design a focused plan around your highest-impact opportunities.
Can I request just one service?
Yes. You can engage for a single audit, pricing test, funnel optimization, or analytics review without committing to a long-term retainer. Many clients start with a one-off project and expand from there.
How do payments work?
Projects are typically flat-fee, scoped in advance. Ongoing work is billed monthly. Payment is collected upfront before work begins. Custom enterprise engagements follow standard procurement if required.
What if I need changes after a project ends?
You’re never locked in. You can request follow-up iterations, new experiments, or advisory support as needed. Many teams keep me on monthly for continuous optimization.
Who is this not a good fit for?
This is not a fit for early-stage projects without traffic, teams looking only for design work, or anyone optimizing for vanity metrics instead of revenue.
How long does a typical project take?
Most focused audits and strategy projects take 2–4 weeks. Ongoing experimentation and advisory engagements run on a monthly cadence so results can compound over time. Timelines depend on data access, traffic volume, and implementation speed.
What if I don’t know exactly what I need?
That’s normal. Most teams don’t need “services”—they need clarity. We start with a diagnostic to identify where growth is leaking, then design a focused plan around your highest-impact opportunities.
Can I request just one service?
Yes. You can engage for a single audit, pricing test, funnel optimization, or analytics review without committing to a long-term retainer. Many clients start with a one-off project and expand from there.
How do payments work?
Projects are typically flat-fee, scoped in advance. Ongoing work is billed monthly. Payment is collected upfront before work begins. Custom enterprise engagements follow standard procurement if required.
What if I need changes after a project ends?
You’re never locked in. You can request follow-up iterations, new experiments, or advisory support as needed. Many teams keep me on monthly for continuous optimization.
Who is this not a good fit for?
This is not a fit for early-stage projects without traffic, teams looking only for design work, or anyone optimizing for vanity metrics instead of revenue.
How long does a typical project take?
Most focused audits and strategy projects take 2–4 weeks. Ongoing experimentation and advisory engagements run on a monthly cadence so results can compound over time. Timelines depend on data access, traffic volume, and implementation speed.
What if I don’t know exactly what I need?
That’s normal. Most teams don’t need “services”—they need clarity. We start with a diagnostic to identify where growth is leaking, then design a focused plan around your highest-impact opportunities.
Can I request just one service?
Yes. You can engage for a single audit, pricing test, funnel optimization, or analytics review without committing to a long-term retainer. Many clients start with a one-off project and expand from there.
How do payments work?
Projects are typically flat-fee, scoped in advance. Ongoing work is billed monthly. Payment is collected upfront before work begins. Custom enterprise engagements follow standard procurement if required.
What if I need changes after a project ends?
You’re never locked in. You can request follow-up iterations, new experiments, or advisory support as needed. Many teams keep me on monthly for continuous optimization.
Who is this not a good fit for?
This is not a fit for early-stage projects without traffic, teams looking only for design work, or anyone optimizing for vanity metrics instead of revenue.
[07 Blog]
Experiments, strategy, and growth systems documented in public.
Experiments, strategy, and growth systems documented in public.
Experiments, strategy, and growth systems documented in public.
Your growth deserves decisions backed by science.
2025©All rights reserved.
Your growth deserves decisions backed by science.
2025©All rights reserved.
Your growth deserves decisions backed by science.
2025©All rights reserved.