Convert more Visitors to Buyers with Conversion Optimization

Why Your Marketing Isn't Working

You’re spending heavily on Google Ads, SEO, and paid social media, but you’re not seeing the results. Visitors come to your site but leave without buying. The problem? Your website isn’t built to convert visitors into customers.

You’re Feeling Frustrated Because...

• You’re losing potential revenue.

• Your competitors are gaining an edge while you burn money on ads.

• You’re unsure why traffic isn’t converting into sales.

It’s unfair that you’re working hard to drive traffic, but your website isn’t pulling its weight. You deserve better—a website that makes the most of every visitor and converts them into buyers.

The 3 Step Plan to Turn Visitors into Buyers

Step 1: Reach Out & Set Business Goals

The first step is understanding where you are and where you want to be. Share with me how much traffic your website gets, your marketing budget, and your biggest challenges. We'll work together to define clear business goals and establish key performance indicators (KPIs) that align with your vision. I work best with growth-stage companies and corporate teams looking to regain or maintain market dominance.

Step 2: Website Audit & Data Strategy

I’ll perform an in-depth audit of your website using tools like Google Analytics, Adobe Analytics, Hotjar, and ContentSquare, along with a heuristic analysis, to uncover why visitors aren't converting. Once we have insights, I develop a comprehensive data strategy to guide us toward achieving your business goals. This ensures that every decision is data-driven, helping us pinpoint the most valuable opportunities for optimization.

3. Business Impact

Based on the audit and data, I’ll create a tailored Conversion Rate Optimization (CRO) plan that includes A/B testing, user behavior analysis, and behavioral economics to maximize your site’s conversions. I’ll handle the implementation of all changes, run tests, and continuously optimize based on real-time data. You’ll see ongoing improvements in your conversion rates while focusing on your core business, with results tracked through data-driven storytelling to demonstrate the business impact.

In the realm of marketing, experimentation is the alchemist's quest, transforming data into golden opportunities.

Why Choose Me?

Conversion Rate Optimization

I use industry-leading CRO tools like VWO, Optimizely, and Unbounce to run A/B testing and multivariate testing on your web pages and campaigns. These tools ensure that every change we make is backed by data, allowing us to fine-tune your website for maximum conversions.

• A/B Testing for Better Results: We compare different versions of your web pages to see which one drives more conversions.

• Multivariate Testing: Testing multiple elements at once to find the perfect combination that delivers the highest conversion rates.

• Optimized for Growth: Every decision is focused on improving your conversion rates and driving sales.

Behavioral Economics and Psychology in Marketing

By integrating behavioral economics and behavioral science into your marketing strategy, I influence customer decision-making. These principles are used to optimize your website's choice architecture and messaging, leading to higher conversion rates without increasing ad spend.

• Choice Architecture Optimization: Design your web pages to guide visitors effortlessly toward conversion.

• Behavioral Nudges: Implement small but effective changes that encourage users to take action.

• Emotionally Engaging Copy: Use the psychology of decision-making to write compelling messages that resonate with users.

Advanced Marketing Analytics for Data-Driven Decisions

Leveraging tools like Google Analytics 4, Mixpanel, and Adobe Analytics, I track every aspect of your marketing performance. These tools provide deep insights into how your visitors behave, allowing us to continuously optimize and improve.

• Track User Behavior: Analyze key metrics such as bounce rate, session duration, and conversion paths.

• Identify Bottlenecks: Pinpoint where users drop off in the funnel and apply targeted optimizations to fix them.

• Continuous Optimization: Regular data-driven updates ensure long-term growth in conversions.

User Behavior Insights and Heatmapping

Understanding how users interact with your website is key to improving conversions. I use CrazyEgg, Hotjar, and ContentSquare to map user behavior, identifying friction points that might be stopping visitors from converting.

• Heatmaps and Scroll Maps: Visualize where users click, scroll, and spend time, revealing what captures their attention and where they drop off.

• Session Recordings: Watch real-time user interactions to uncover issues affecting user experience.

• Optimize User Flow: Based on user behavior insights, I redesign pages to create smoother user journeys that lead to more conversions.

"While I have worked with many marketing analysts over my career, Atticus Li stands out as one of the very best. He’s a top-notch analyst, a shining example of analytical prowess and relentless curiosity. With an unwavering commitment to data integrity and a penchant for innovative problem-solving, Atticus made major strides in advancing our analytical prowess to becoming a much more effective marketing group at SVB."

- Blake Park | Marketing Executive

"Atticus is one of the most well-rounded people I have ever met. He is the epitome of a life long learner and has plunged into the depths of different topics time and time again. Atticus does plenty of research in his own time and tries to mold his own ideas out of what he learns, and he loves to discuss them with his peers and professors. His ability to evaluate different sources and utilize the context of material when he looks into topics is something he does better than almost any of my peers."

- Paul Schnorenberg | Vice President

"Atticus is a highly intelligent, data-driven, and empathetic professional who is an absolute joy to work with. He has a very humble personality, making him easy to approach and work alongside. I would choose to work with him again if the opportunity arose."

- Aiko Yeh | Channel Marketer

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